In today’s fast-paced business environment, having effective communication is key, and corporate messaging is a vital part of that. While traditional methods like internal memos, newsletters, and reports have their place, animated videos are quickly becoming a popular choice. To stay competitive, businesses should consider leveraging animated videos. If creating them in-house isn’t feasible, hiring a video production company can be a great alternative. Let’s take a closer look at the importance of animated corporate videos in the modern business landscape.

Animated videos offer numerous advantages over more traditional communication tools like emails and newsletters. Here are some of the main benefits:

Many employees today feel disengaged at work, and this is a significant concern for companies. Research from Gallup shows that about 85% of employees feel disconnected from their jobs, which is alarming for business leaders. Engaged employees are not only more energized but also more productive, often exceeding expectations and positively influencing their colleagues. The benefits of employee engagement include a better work culture, increased productivity, lower turnover rates, and improved profits for the company.

One effective way to re-engage employees is by creating animated videos. Many workers may feel a lack of purpose in their roles, but animated videos that clearly explain the company’s mission and values in an engaging manner can help rekindle that connection.

Corporate messaging often involves complex topics that can be daunting, especially for new employees during onboarding. Animated videos simplify these concepts, making them easier to digest. Visual aids help the audience grasp ideas more quickly than if they were just listening to a presentation.

For example, imagine you’re on the marketing team of a tech company that has just announced a new product. The marketing team needs to prepare a campaign, but the members may not have the technical background to understand all the details. An animated video can help clarify complex aspects of the new product, enabling the marketing team to communicate its benefits effectively to potential customers.

While the initial cost of an animated video might seem high, it’s often much more affordable than other types of video production. You won’t need to hire actors, rent equipment, or book locations, which can drive costs up significantly. Generally, commissioning an animated video from a production company can be much cheaper than producing a live-action video.

Another perk of animated videos is the creative freedom they offer. Unlike live-action videos, which are constrained by physical laws and budgets, animated videos allow for limitless creativity. You can express your corporate message in truly unique and engaging ways that will resonate with your employees.

Animated videos also help maintain brand consistency. The design can reflect your company’s style guide, incorporating brand colors, logos, and fonts. When your corporate messaging aligns with your brand identity, it becomes more cohesive and memorable.

There are several types of animated corporate videos to choose from:

Animated explainer videos are very popular. These brief videos, typically under two minutes, clarify a brand, product, or concept in an easy-to-understand way.

Brand storytelling videos dive deeper into the company’s background, including its founders and mission. These videos are excellent for onboarding new hires, as they help them understand the business they’re joining. They can also be shared with customers to spark interest and drive sales.

Product demos are not just for customers; they can also be useful internally. This type of animated video effectively communicates the uses and benefits of products and services to ensure everyone in the company is on the same page. Instead of sifting through lengthy written guides, employees can stay engaged with a product demo video.

Animated corporate videos are becoming increasingly popular, and it’s easy to see why. They effectively engage employees, simplify complex ideas, and maintain brand consistency. Compared to live-action videos, animated videos are cost-effective and offer endless creative possibilities.

As businesses evolve, so must their internal communication strategies. The days of relying solely on informative emails are over; companies need to connect with their employees and stakeholders more effectively. Animated videos, with their engaging and visually appealing nature, have become essential tools for internal communication. Businesses that embrace this medium will likely see improved employee engagement, which can lead to a stronger bottom line.